If you’re only cross-posting your YouTube Shorts to TikTok or Instagram Reels, YouTube wants the world to know. A Team YouTube member reported that the website has begun putting watermarks on Shorts taken from its Studio portal for creators in an update to its community support center. In the upcoming weeks, YouTube will begin watermarking your desktop-created Shorts before extending them to mobile in the upcoming months.

Other online companies soon created other products to compete with TikTok after realizing that short-form videos had captured the attention of the younger population. However, if you spend some time watching videos on various websites and applications, you’ll quickly notice that artists frequently republish the same films on several platforms. The watermarking of Shorts, according to the Google-owned website, would allow viewers to “understand that the video [the user] is sharing across networks can be accessed on YouTube Shorts.” It sounds as though it’s hoping the new feature will make you aware that it also hosts short-form films, entice you to give it a try, and convince you to choose it over its rivals.

Before rolling out the short-form video format in 100 additional countries last year, YouTube initially introduced it in India in 2020. It reserved $100 million a few months later to begin paying Shorts creators. According to YouTube, by June of this year, Shorts had 1.5 billion engaged, signed-in monthly active users, which is a significant increase from the 1 billion monthly active users. As per TikTok, it reached back in 2021.