The upcoming ad-supported Netflix tier might offer content without advertisements. Ads will not be shown during original movies by the firm, at least not when they first air on the platform. According to reports, Netflix is doing this to keep its service attractive to well-known filmmakers who might not like the thought of advertising interfering with their story.

Children’s content might not contain any advertisements. According to sources, Netflix has informed partners that it won’t air advertisements during original kid’s programs. Some of the company’s current contracts forbid it from running advertisements during licensed material. Netflix might believe that showing commercials to children would be troublesome and not worthwhile. 2019 saw Google make a $170 million settlement for breaking the Children’s Online Privacy Protection Act after the FTC discovered YouTube had improperly gathered children’s data.

Netflix is still refining its ad-supported tier options, so the company’s approach can alter before the service is finally released. According to previously discovered code discovered by developer Steve Moser, the new tier might also eliminate support for offline viewing. As soon as the story surfaced, Netflix promptly denied it, saying it was still “early days of choosing how to introduce a lower priced, ad-supported option.”