To prevent customers from exporting downloaded Reels films to TikTok, Meta has denied that it purposefully muted the audio of such files. The “audio problem” causing the incident was identified and a fix is being worked on. The outlet said earlier this week that users needed to publish the video first to avoid losing the audio when exporting their Reels to another app (cough, cough TikTok). Before this change, Instagram users could use Reels’ capabilities to record and edit a video, then choose to save and share it elsewhere.

Although Meta wants to pitch Reels as the replacement for Facebook and Instagram, it has had difficulty unseating TikTok as the leader in the short-form video app market. Reels are no longer only found on Instagram and Facebook because creators and marketers frequently cross-post them to their TikTok accounts (or vice versa). Users of TikTok may quickly share films they’ve created on the app to Facebook and Instagram Reels, but doing the opposite on the Meta-owned sites necessitates physically downloading the video first. Given both Reels and TikTok have different editing features, it is understandable why a user might prefer to edit on one particular platform and cross-post, aside from the fact that doing so just saves time.