Amazon just launched a competitor to Clubhouse. This new app is called Amp, and it’s more about listening to music than just sitting around and talking with people in an online room. Anyone that signs up to the service will be able to host their live show on the platform with the ability to stream 10s of millions of licensed songs from the biggest three of record labels and a song list of Indies, Amazon says. This platform essentially turns anyone into a radio DJ.
Hosts and listeners don’t need to subscribe to any particular service to tune in, and anyone can just listen to full-length songs as long as they sign up for the platform, which is free. Amazon is positioning this as more of a radio-style service than a live chat service (there’s even a five-person cap on callers right now), which is probably for the best. Clubhouse and Twitter Spaces already have a big presence in the live audio space, and Facebook is taking a crack at it, too. But none of them have the music licensing agreements in place that Amazon does, and so those services have focused far more on conversations between hosts and guests. Amazon has a chance to let hosts do something very different here, giving everyone a shot at being something like a college radio DJ.
Amazon is bringing in some celebrity hosts to kick things off with Nicki Minaj, Pusha T, Tinashe, Travis Barker, Little Yati, and Big Boy, or some of the artists that will stream on the platform which will help bring people into the service. There also won’t be monetization incentives for hosts but Amazon says that they hope to add features incentivizing creators in the future. Amazon says that they put in moderation ahead of the launch of this platform. AMP already has comprehensive community guidelines and a 24/7 available moderation team in the work.
The service is launching, but it’s starting with a limited beta version. It’s right now only available on iOS, but not an Android or any web version (We honestly don’t know why) There is a waitlist to gain access to the platform, but it’s only available in the United States, which is clear because of the complexities of music rights around the world.