It’s been only two years since this feature launched, but Facebook is now shutting down campus, a section of their app which was designed for college students. This goes to show how they are losing grip on the Younger demographic. The campus was a feature where users could access a special news feed, join groups, events, and chat rooms focused on college life. The campus also included the Directory where users could find and friend other students on the app.
Leah Luchetti said to The Verge that they had decided to end their pilot of the Facebook camp. They learned a lot about the best ways to support college students, and one of the most effective tools to bring them together is Facebook groups. They said that they notified the students on the test schools that Campus would no longer be available, and suggested relevant college Facebook groups for them to join. Facebook has notified all of the users of the shutdown via an in-app message.
Campus was launched in September of 2020, and came with 30 US schools, with each one siloed so users could only interact with other students at their school. Campus, walled off from the main Facebook app, allowed users to have profiles separate from main Facebook profiles. The company then expanded Campus to include 60 colleges and universities, and as TechCrunch noted, the company was announcing plans to add more colleges as recently as January. It’s kind of ironic, as Facebook was itself founded on a college campus. Mark Zuckerberg and other classmates made the platform on the college campus, called TheFacebook at Harvard, and initially limited to Harvard students only.