Mozilla has just attacked matters many times over the years for the disastrous record of privacy insecurity by their team. However, the companies are now working on private online advertising project (Which led many Mozilla fans to retaliate)

Mozilla said in a blog post that for the past few months they have been working with Meta on a new proposal that aims to enable conversation measurement for advertising. This project will allow advertisers to measure. the success rate of their ads.

The core idea is to replace per-action ad reporting with aggregated reports for batches of events. Websites create a matching key connected to an account or device, that is only accessible by the browser to avoid fingerprinting (Or tracking someone in particular)

Even though this proposal seems very solid, it is very surprising for Mozilla to go ahead and partner up with Mira as these two companies seem very polarizing on the privacy spectrum. Surprisingly, there has not been as much criticism as Mozilla and Meta, who is technically working on this feature to protect the privacy of the users.

To make this project that Meta and Mozilla are working on together, they will have to encourage Apple and Google to implement this behavior in their browsers, which is a very tough nut to crack.