Snapchat has introduced a new way for their popular users to earn money (This is a great move to increase their market cap considering most other creator platforms pay their creators) From today you will start seeing mid-roll ads in stories from Snapchat stars, and by Snapchat stars, we mean individuals with accounts that are verified which also have a large number of followers for better monetization, This is both very profitable for the Creator and Snapchat themselves.
As Snapchat is introducing mid-roll advertising, They also decided to share ad revenue with the creators marking a first for the company Taking a step like this. How much any creator will learn from their stories will depend on many different aspects like how much they post and how much engagement their post content attracts. Although Snapchat is still testing the advertisements with help from a small group of Snapchat stars in the United States, they also plan to roll them out for the wider population and the masses sometime later this year.
“Stories lower the barrier to content creation and engagement, and we believe placing ads within a Snap Star’s public Story will allow an easier path to financial success,” the company said.
We can see Snapchat introducing these kinds of advertisements to Some stories out there as they’re seeing people moving away from their service, While also decreasing their format popularity. Snapchat CEO Evan Spiegel Said in their company’s fourth-quarter earnings calls That they see people post fewer stories to their friends and view fear stories from their friends while seeing many different people watching more premium content and content in the spotlight, This is possibly the only reason why they are moving towards mid-roll ads in their Snapchat creator stories. We are certainly sure that this is going to be attracting a lot of people from many different platforms to go ahead and create branded content that can be monetized on their platforms in turn helping Snapchat to grow further.
Snapchat has made a different feature called Spotlight which is their take on Tik-Tok-like short-form videos and they have invested a lot in this format, including announcing a commitment to spin 1,000,000 every day to fund creators supporting the platform. This decision to share ad revenue generated by the stories thus their snap is very serious about ensuring that they keep growing in the future.