A leak of Google’s search ranking algorithms has shed light on what information the tech giant may consider when ranking websites. Some of this information contradicts what Google has said before, potentially giving SEO professionals a leg up. However, Google downplays the leak, saying the information may be outdated.

Experts say the leaked documents offer valuable insights into Google’s search ranking process. The documents reportedly detail hundreds of factors that Google’s algorithms take into account when ranking websites. Some of these factors contradict what Google has publicly stated in the past. For example, Google has previously said that backlinks, or links from other websites, are a major factor in search ranking. However, the leaked documents suggest that backlinks may not be as important as Google has led on.

The leak could be a boon for SEO professionals, who are constantly trying to improve their clients’ websites’ search ranking. By understanding how Google’s algorithms work, SEO professionals can better tailor their strategies to get their clients’ websites ranking higher in search results.

However, Google downplays the leak, saying that the information it contains may be outdated. The company says that its search algorithms are constantly evolving, and that the leaked documents may not reflect the latest changes. Google also says that the leak does not reveal any secret formulas, and that there is still no guaranteed way to get a website to rank first in search results.

Despite Google’s attempts to downplay the leak, it is likely to be of interest to SEO professionals and anyone who wants to understand how Google’s search engine works. The leaked documents offer a rare glimpse into the inner workings of one of the most powerful tools on the internet.