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Here’s more confirmation about Apple working on XR platforms



Apple may once more be attempting to secure “Reality” trademarks before releasing its eagerly awaited AR/VR headset. The names “Reality One,” “Reality Pro,” and “Reality Processor” have been submitted for registration in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay. Although Apple didn’t ask for the trademarks specifically, law firms that it has previously hired to assert brand names filed them on its behalf. When the phrase was discovered in GitHub open source code and App Store upload logs in February, there were hints that Apple would be branding their headsets with the “Reality” moniker. The US Patent and Trademark Office then discovered “realityOS” trademark applications in May. (USPTO). These were submitted by a business called Realityo Systems, but evidence implies Apple used that as a front to hide its activities.

img via Digital Trends

Reality One and Reality Pro could be names for the actual headsets with realityOS as a possible name for the operating system. The “Reality Processor” could be an M2-based chip made specifically for the headset, which is said to include 16 GB of memory and graphics hardware for high-resolution VR and AR visuals. The new filings include similar hints. According to Bloomberg, a fictitious business called Immersive Health Solutions LLC incorporate registered the three “Reality” trademarks in February. Another front company (Corporation Trust Co.), frequently employed by businesses seeking to remain anonymous in filings, registered that. Meanwhile, law firms that Apple has previously employed submitted trademark applications in other nations like New Zealand.

Since it acquired VR company VRvana in 2017, there have been persistent rumors that Apple is working on AR/VR headsets. According to the most current Bloomberg speculation, the headset won’t be available until 2023. It might have collaborative tools and VR versions of popular apps like FaceTime and Maps to compete with Meta. While providing health-related features, it might also allow users to watch movies and other media.

Here’s more confirmation about Apple working on XR platforms

Here’s more confirmation about Apple working on XR platforms


Apple may once more be attempting to secure “Reality” trademarks before releasing its eagerly awaited AR/VR headset. The names “Reality One,” “Reality Pro,” and “Reality Processor” have been submitted for registration in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay. Although Apple didn’t ask for the trademarks specifically, law firms that it has previously hired to assert brand names filed them on its behalf. When the phrase was discovered in GitHub open source code and App Store upload logs in February, there were hints that Apple would be branding their headsets with the “Reality” moniker. The US Patent and Trademark Office then discovered “realityOS” trademark applications in May. (USPTO). These were submitted by a business called Realityo Systems, but evidence implies Apple used that as a front to hide its activities.

img via Digital Trends

Reality One and Reality Pro could be names for the actual headsets with realityOS as a possible name for the operating system. The “Reality Processor” could be an M2-based chip made specifically for the headset, which is said to include 16 GB of memory and graphics hardware for high-resolution VR and AR visuals. The new filings include similar hints. According to Bloomberg, a fictitious business called Immersive Health Solutions LLC incorporate registered the three “Reality” trademarks in February. Another front company (Corporation Trust Co.), frequently employed by businesses seeking to remain anonymous in filings, registered that. Meanwhile, law firms that Apple has previously employed submitted trademark applications in other nations like New Zealand.

Since it acquired VR company VRvana in 2017, there have been persistent rumors that Apple is working on AR/VR headsets. According to the most current Bloomberg speculation, the headset won’t be available until 2023. It might have collaborative tools and VR versions of popular apps like FaceTime and Maps to compete with Meta. While providing health-related features, it might also allow users to watch movies and other media.