When Spotify did make a deal with Joe Rogan in 2020 to become the exclusive distributor of their podcast, The Joe Rogan Experience. We all move. Joe Rogan was being paid a lot in many reports that also said that the value of this deal was capped at around $100 million. But now, as there are so many claims that Joe Rogan is enabling the spread of cover 19 vaccine misinformation, this new report Now suggests that Spotify is paying Joe Rogan a lot more than that.
According to the New York Times, This deal between Spotify and Joe Rogan is at least $200 million and a big possibility of many other additional payments. This report from the New York Times also states that Spotify paid to buy other major podcast production companies like Gimlet Media in The Ringer. Both of these deals were a little under $200 million, but it seems like Joe Rogan was paid a lot more than these other companies that were paid by Spotify to get under their corporate umbrella.
It seems a big part of Spotify Making this Joe Rogan’s podcast exclusive for Spotify because it is very popular (Actually, the most popular podcast in over 90 countries) The United States episodes of Joe Rogan experience also get More than 10s of million listeners every month. Daniel Ek The CEO of Spotify also told their employees That these exclusive deals like the Joe Rogan Podcast deal help make Spotify as successful as it is today. It seems imminent as Spotify has taken Joe Rogan’s side in the big controversy that is Surrounding the podcast right now Claiming Joe Rogan was spreading misinformation regarding COVID-19 Vaccines.
This backlash against the Joe Rogan Experience Podcast and Spotify in general Dead go up after many different doctors, nurses, and scientists. Also, educators sent Letters to Spotify to take more action against the spread of misinformation regarding COVID-19 vaccines. These requests were sent after Doctor Robert Malone made claims about covering 19 vaccines on the Joe Rogan Experience Podcast that they called “False and societally harmful assertions”
Big critics like Neil Young, Anne Joni Mitchell also accused Spotify of spreading harmful misinformation and then pulled out their entire music discography From the platform, At same time, Brené Brown Another big Spotify exclusive podcast are they put their podcasts on hold, Also many Reports suggest Barack and Michelle Obama may not renew their Spotify deal, which is set to expire in a few months. It seems like this backlash against the podcast is harming the platform but since this podcast also pulls so many views and people, Spotify has chosen to remove some episodes from the podcast and also decided to put in COVID-19 Tags on the podcasts that talk about it.