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Spotify has acquired podcast tech companies Chartable and Podsights

Spotify has acquired podcast tech companies Chartable and Podsights

Spotify did announce today In true Spotify fashion that they were acquiring two major podcast ad tech companies called Chartable and Podsights. Both of these companies that were bought out by Spotify are very popular tools, helping brands and agencies Understand the effectiveness of their advertisements in podcasts better.

Spotify announced this acquisition in a blog post, and they also let out how these two companies will be expanding their ad platform. In this blog post, Spotify wrote that with Podsights, advertisers will be able to see more detailed data on who clicked on an ad and what actions they took after the fact, As part of Spotify, Podsights will be able to utilize Spotify’s technology and intelligence to bring more accurate measurement and actionable insights to podcast advertisers around the world

The charitable acquisition seems like Spotify did aim towards ads about podcasts, With their two main promotional tools called SmartLinks and SmartPromos, And these tools will be available to podcasters on Spotify. SmartPromos allows podcasters to see which ads are resulting in the most downloads and essentially measure the success of their ad campaigns. SmartLinks, according to Chartable’s website, are “shareable, trackable URLs that automatically route listeners to their podcasts”, And as a part of Spotify now with the big platform that they are podcasters will get even more features to use so that they can get their podcasts to the highest level they can.

At this point, Spotify seems like they are going for it to become the world’s Best go-to Audio platform. They’ve invested a lot in high-Profile creators By locking them into exclusivity deals. Also, the Chartable acquisition from Spotify will help on megaphones of rings. Another service offered by Spotify, which they previously bought, so that higher and podcasters can have more control over their episodes.

These two big acquisitions are making Spotify seem like the best go-to solution for audio. Even if you are an advertiser or professional podcaster or even a musician. Spotify has successfully made their brand reputation great over the past couple of years while Majorly having a very big growth, this latest deal seems like they are looking forward to making the platform very much more of an attractive option for different brands and advertisers while also increasing podcasters without a network to get into Spotify.

Spotify has acquired podcast tech companies Chartable and Podsights

Spotify has acquired podcast tech companies Chartable and Podsights

Spotify did announce today In true Spotify fashion that they were acquiring two major podcast ad tech companies called Chartable and Podsights. Both of these companies that were bought out by Spotify are very popular tools, helping brands and agencies Understand the effectiveness of their advertisements in podcasts better.

Spotify announced this acquisition in a blog post, and they also let out how these two companies will be expanding their ad platform. In this blog post, Spotify wrote that with Podsights, advertisers will be able to see more detailed data on who clicked on an ad and what actions they took after the fact, As part of Spotify, Podsights will be able to utilize Spotify’s technology and intelligence to bring more accurate measurement and actionable insights to podcast advertisers around the world

The charitable acquisition seems like Spotify did aim towards ads about podcasts, With their two main promotional tools called SmartLinks and SmartPromos, And these tools will be available to podcasters on Spotify. SmartPromos allows podcasters to see which ads are resulting in the most downloads and essentially measure the success of their ad campaigns. SmartLinks, according to Chartable’s website, are “shareable, trackable URLs that automatically route listeners to their podcasts”, And as a part of Spotify now with the big platform that they are podcasters will get even more features to use so that they can get their podcasts to the highest level they can.

At this point, Spotify seems like they are going for it to become the world’s Best go-to Audio platform. They’ve invested a lot in high-Profile creators By locking them into exclusivity deals. Also, the Chartable acquisition from Spotify will help on megaphones of rings. Another service offered by Spotify, which they previously bought, so that higher and podcasters can have more control over their episodes.

These two big acquisitions are making Spotify seem like the best go-to solution for audio. Even if you are an advertiser or professional podcaster or even a musician. Spotify has successfully made their brand reputation great over the past couple of years while Majorly having a very big growth, this latest deal seems like they are looking forward to making the platform very much more of an attractive option for different brands and advertisers while also increasing podcasters without a network to get into Spotify.