Apple has always tried to get people into the ecosystem, whether it is by just getting them a cheaper device or getting Their pre-existing Consumers’ Friends to get Humiliated about the fact that they’re using an Android when they’re texting.

Apple’s I message has a good history of dividing people into Blue and green bubbles, based on whether they’re using an Android device or an iPhone.It was a problem. It still is, but it has gotten a lot worse Now. The Wall Street Journal published a story detailing how this distinction between green and blue chat bubbles caused social pressure among teens and young people. It costs social pressure among teens and young people. It also highlights Baker’s problem throughout the industry.

Google has been championing Apple’s iMessage for a long time now. packing it with iMessage-like features such as typing indicators in red resets by working with carriers to make it the default option on most android phones.

Apple is one of the biggest tech players in the industry, and they could undoubtedly be doing more to help establish a more consistent texting experience across devices. But the question is whether doing so is in the company’s interests. iMessage is one of the bigger reasons many iOS users refuse from switching over to Android, Meaning that Apple controls the ecosystem to grip on consumers, because of these apps and platforms like iMessage Included within the iOS ecosystem.