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Peacock Raises Prices Again: What Subscribers Need to Know About the 2025 Price Hike

Peacock Raises Prices Again: What Subscribers Need to Know About the 2025 Price Hike

Peacock, NBCUniversal’s streaming platform known for hosting titles like The Office and Love Island USA, is once again revising its subscription pricing. As someone who’s been following the streaming wars closely — both as a subscriber and an observer — it’s clear this is becoming a familiar pattern. Starting July 23, 2025, new and returning subscribers will see a $3 increase across both primary tiers. For current subscribers, these changes will take effect from August 22.

The ad-supported “Premium” tier, which many casual viewers likely use, will jump from $8 to $11 per month. Meanwhile, the “Premium Plus” plan — which features minimal ads and more offline viewing flexibility — is rising from $14 to $17 per month. The annual pricing is seeing a similar hike: Premium now costs $110 per year, while Premium Plus moves to $170 annually.

A New, Budget-Friendly Option?

Interestingly, Peacock is also rolling out a more affordable tier — “Peacock Select” — priced at $7.99/month. It’s still in testing, but early reports suggest it offers access to NBC and Bravo content, along with a select portion of the NBCUniversal back catalog. From my perspective, this might appeal to those focused mostly on network TV or specific franchises, without needing the broader content spread.

While these increases may feel incremental at first, this marks the third annual price hike in a row. Back in 2023, the cheapest plan was $5/month. It moved to $6, then $8, and now $11. If this trend continues, we could be seeing near-Netflix-level pricing by 2026 — a platform that currently charges $25 for its top-tier plan.

Price Hike Meets Popularity Surge

Despite not holding the same critical cachet as competitors like HBO Max or Netflix, Peacock has had its recent wins — particularly with reality content. The newest season of Love Island USA was a massive hit, earning accolades from Nielsen as the most-watched streaming reality series for several consecutive weeks in June. NBCUniversal also claims nearly 30% of its viewers watched the show on mobile, underlining a shift in viewing habits.

In my view, the timing of this price adjustment feels strategic. Peacock is riding a wave of strong engagement and seems to be optimizing its price model accordingly. I wouldn’t call this exploitative — it’s more of a calculated business move. For users deeply embedded in Bravo or reality TV ecosystems, the value might still justify the cost.

That said, I do think this ongoing upward pricing trend across all platforms signals a maturing market. Streaming is no longer the “budget-friendly” alternative to cable it once was. It’s evolving into a full-fledged utility — and platforms like Peacock are adjusting accordingly.

Peacock Raises Prices Again: What Subscribers Need to Know About the 2025 Price Hike

Peacock Raises Prices Again: What Subscribers Need to Know About the 2025 Price Hike

Peacock, NBCUniversal’s streaming platform known for hosting titles like The Office and Love Island USA, is once again revising its subscription pricing. As someone who’s been following the streaming wars closely — both as a subscriber and an observer — it’s clear this is becoming a familiar pattern. Starting July 23, 2025, new and returning subscribers will see a $3 increase across both primary tiers. For current subscribers, these changes will take effect from August 22.

The ad-supported “Premium” tier, which many casual viewers likely use, will jump from $8 to $11 per month. Meanwhile, the “Premium Plus” plan — which features minimal ads and more offline viewing flexibility — is rising from $14 to $17 per month. The annual pricing is seeing a similar hike: Premium now costs $110 per year, while Premium Plus moves to $170 annually.

A New, Budget-Friendly Option?

Interestingly, Peacock is also rolling out a more affordable tier — “Peacock Select” — priced at $7.99/month. It’s still in testing, but early reports suggest it offers access to NBC and Bravo content, along with a select portion of the NBCUniversal back catalog. From my perspective, this might appeal to those focused mostly on network TV or specific franchises, without needing the broader content spread.

While these increases may feel incremental at first, this marks the third annual price hike in a row. Back in 2023, the cheapest plan was $5/month. It moved to $6, then $8, and now $11. If this trend continues, we could be seeing near-Netflix-level pricing by 2026 — a platform that currently charges $25 for its top-tier plan.

Price Hike Meets Popularity Surge

Despite not holding the same critical cachet as competitors like HBO Max or Netflix, Peacock has had its recent wins — particularly with reality content. The newest season of Love Island USA was a massive hit, earning accolades from Nielsen as the most-watched streaming reality series for several consecutive weeks in June. NBCUniversal also claims nearly 30% of its viewers watched the show on mobile, underlining a shift in viewing habits.

In my view, the timing of this price adjustment feels strategic. Peacock is riding a wave of strong engagement and seems to be optimizing its price model accordingly. I wouldn’t call this exploitative — it’s more of a calculated business move. For users deeply embedded in Bravo or reality TV ecosystems, the value might still justify the cost.

That said, I do think this ongoing upward pricing trend across all platforms signals a maturing market. Streaming is no longer the “budget-friendly” alternative to cable it once was. It’s evolving into a full-fledged utility — and platforms like Peacock are adjusting accordingly.