Apple is attempting to make it simpler for customers to engage with Siri. According to reports, the corporation has spent the last few months teaching the virtual assistant to respond to “Siri” rather than “Hey Siri.” Although it appears to be a straightforward tweak, Gurman claims it requires “huge amounts of AI training and underlying engineering development.” Because a two-word trigger phrase like “Hey Siri” enhances the likelihood of the programme responding to a request, that is the rationale for it.

The adjustment would make it simpler to sequentially execute several commands. Critically, it would assist Apple in catching up to Google and Amazon, who provide digital assistants with more advanced features. For instance, Alexa already has the ability to react to merely its name rather than “Hey Alexa.” While Google Assistant may register back-to-back instructions without needing a wake word to be repeated each time, it still requires you to say “Hey Google” or “Ok Google.”

Apple is also attempting to further integrate Siri with third-party services and applications. The implementation of all those changes could take some time, as Gurman noted, with the expected change to Siri’s wake phrase occurring either next year or in 2024.