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GM has now stopped running all ads on Twitter after Elon Musk’s acquisition

GM has now stopped running all ads on Twitter after Elon Musk’s acquisition

Following the $44 billion acquisition of Twitter by Elon Musk, General Motors has temporarily halted purchasing advertisements there, according to CNBC. As you may already be aware, Musk serves as the CEO of Tesla, which a few years ago surpassed GM and all of its rivals to claim the title of most valuable US automaker. According to the corporation, Twitter is being contacted in order for it to grasp its new owner’s plans for the social media platform. Furthermore, it added that pausing paid advertising in the event of a “major shift in a media platform” is common practise for the business.

In an effort to more effectively compete with Tesla during the previous couple of years, the firm had expanded the scope of its commitment to offering consumers more EV options. The manufacturer declared a $35 billion expenditure for its combined EV and self-driving research and development projects in 2021. The business also said earlier this year that it is constructing a third Ultium factory in the US, which will produce batteries for its electric vehicles.

In an email statement, GM said: “We are engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue.” Musk sent a message to advertisers on his account shortly after officially taking over Twitter in an effort to allay their worries. “Many people have made assumptions about my motivations for purchasing Twitter and my views on advertising. Most of it was incorrect, “He composed.

GM has now stopped running all ads on Twitter after Elon Musk’s acquisition

GM has now stopped running all ads on Twitter after Elon Musk’s acquisition

Following the $44 billion acquisition of Twitter by Elon Musk, General Motors has temporarily halted purchasing advertisements there, according to CNBC. As you may already be aware, Musk serves as the CEO of Tesla, which a few years ago surpassed GM and all of its rivals to claim the title of most valuable US automaker. According to the corporation, Twitter is being contacted in order for it to grasp its new owner’s plans for the social media platform. Furthermore, it added that pausing paid advertising in the event of a “major shift in a media platform” is common practise for the business.

In an effort to more effectively compete with Tesla during the previous couple of years, the firm had expanded the scope of its commitment to offering consumers more EV options. The manufacturer declared a $35 billion expenditure for its combined EV and self-driving research and development projects in 2021. The business also said earlier this year that it is constructing a third Ultium factory in the US, which will produce batteries for its electric vehicles.

In an email statement, GM said: “We are engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue.” Musk sent a message to advertisers on his account shortly after officially taking over Twitter in an effort to allay their worries. “Many people have made assumptions about my motivations for purchasing Twitter and my views on advertising. Most of it was incorrect, “He composed.