Since the 1990s, Intel has marketed its CPUs under the Celeron and Pentium names, but those names are finally disappearing, albeit not in the way you might anticipate. Starting in 2023, the corporation will stop using both brand names for low-end laptop CPUs in favour of the straightforward (though unoriginal) “Intel Processor” logo. The change will aid in “simplifying” the lineup, according to Intel VP Josh Newman.

The labels Core, Evo, and vPro will continue to exist. The branding strategy for desktop CPUs, which still include the Celeron and Pentium variants introduced this year, was not disclosed by Intel. We’ve reached out to the business for comment and will update you if we hear back.

The choice is hardly unexpected. For many years, the terms Celeron and Pentium have both been used to refer to low-end CPUs, and the differences between the two have, at best, been marginal. What you are getting is made clear by this. It’s a simple model if “Core” isn’t visible. And let’s face it, consumers of entry-level laptops aren’t as brand-conscious as their enthusiast counterparts. Pricing and basic functionality are more significant in this case.