Snap just set up a new grant program for indie musicians to be paid for popular songs on Snapchat. They created the Snapchat Sounds creator fund to recognize emerging independent artists for the critical role they play in driving video creations, inspiring Internet trends, and defining cultural moments, according to a blog post by Snapchat. From August, the Snapchat Sounds creator fund will kick off and will give artists who distribute music on Snapchat sounds via distro kit up to 100,000 in total each month. Currently, this program is only limited to 20 songs each month, and the artists behind each of the songs Snapchat selects will receive at least $5000.
According to Snap’s Global head of music partnerships, Ted Suh said, “We want to support the independent and emerging artists that are driving creation on Snapchat,” Currently, artists need to be at least 18 years old to be eligible, or 16 if they have written consent from a parent or Guardian. Snapchat says artists cannot apply for a grant, and it will decide on recipients at its discretion.
Snapchat started letting users attach music to snaps through these sound features back in October of 2020, and creators have made more than 2.7 billion videos with music that you get from sounds and have accrued more than 183 billion views in total. This Snapchat Sounds Creator Fund is a responsible way for awarding musicians whose work has become a viral hit on their platform or helping creators express themselves better and freely.
