Instagram will now make it a lot easier for small businesses to make a living from their merchandise, as the social media network just introduced a new option that will allow users to shop products directly via chat. You could directly message a business and can ask questions, receive details and Check out Meta Pay. We will be able to do all of this without leaving the conversation. You can buy that shirt without visiting a website or looking for any shoppable posts on the social media network as well.
This feature will be available for qualified small businesses in some countries out there. This move for the company is not very surprising considering you can already shop through WhatsApp chats in many countries out there right now. This expansion to Instagram will help chats to be just as valuable for shopping, and will particularly be useful in North America and other regions where WhatsApp does not have a lot of traction or clout. If nothing else works, this will make Instagram a full-service storefront and you might never have to leave the app to address your concerns.
