Featured Image via Flickr

Ev Williams, the co-founder of Twitter, is now stepping down as CEO of Medium. He announced this decision on Tuesday, writing on Medium, saying that he was handing the company over to Tony Stubblebine, the CEO of coach.me.

You might not have heard about Stubblebine, but the two have a very long history together. As Williams previously went on to create Twitter with Jack Dorsey and a few others he and Stubblebine worked at Odeo, the podcasting startup Williams founded in 2005 with Noah Glass.

Williams is not going away from the company as he will continue to advise them as the chairman of the company’s board of directors. On his Medium blog, he wrote. “To be clear, Medium’s story is far from over, The team today is probably the most capable I’ve seen at this company. I’m excited to see what they do.” So what’s next for Ev? Well, he says he is going to be spending the immediate future “learning as much as I can about things I don’t know a lot about.” Starting a new holding company or research lab.

Medium was a very strong and powerful company that had managed to create a place where thoughtful people would post smart writing. However, after many different strategic missteps involving the business model the company has and the emergence of competitors like sub Stack. Medium isn’t as essential as it once was, and it now falls on stubble mind to chart a better course for the company that will lead them to success.