Kendrick Lamar’s new music videos showed that deep fakes are so much better to use than misinformation and ****. Lamar recently shared the music video for their “The Heart Part 5” Single revolving exclusively around deepfake faces on Kendrick.
The clips transition between celebrities in black culture, including Kanye West, OJ Simpson, Will Smith, and Kobe Bryant, including Nipsey Hussle. Deep Guru Studio, formed by South Park creators was responsible for the deep fake imagery.
As with the lyrics themselves, thieves’ faces serve as commentary on the black experience. They represent different aspects of a voice alongside key verses, Also, this video is a great reminder that a deep fake tech is just a great tool as any other, and it’s also useful for artistic expression.
