Well, we all know about this new thing, the metaverse. Also, considering how new the concept of the metaverse is, a lot of companies have already entered it in some way or the other.

Also adding to this, Spotify just announced ‘Spotify island’ that is a venture into the virtual worlds via a Roblox interactive space. Inside Spotify Island, people will be able to create music, attend virtual venues, and get access to exclusive merchandise debuting today.

Inside of their Roblox island, Spotify has a very unique design that is very true to the brand, With a bunch of green shapes, colors, and icons that you’ll immediately recognize if you are already a Spotify user. You will have to collect the heart-shaped icons for Free merchandise like giving artists a chance to connect with fans & ways to earn money.

What you do on the Spotify island is hang out with artists, complete quests, and access exclusive content. It’s a great way for Spotify to build on its monopoly in the music industry. As they probably are rooting to become the main platform users go to if they want deeper connections with artists that make songs they like.