Amazon’s IMDb TV is rebranding. Beginning April 27th, the ad-supported streaming service will be known as Freevee, according to The Hollywood Reporter. Amazon’s Studios division told the outlet the new name is designed to better reflect how much it costs to access the platform.

IMDb TV is now rebranding as from April 27th, the streaming service will be known as Freevee [Certainly makes it clear that the platform is free] Adding to this, the Amazon Studios division says that the new name better reflects how much it costs to access the platform [0] Also, Amazon says that they are going to be investing more into original programming promising up to 70% more exclusive content than it currently does.
Many sources suggest that the fact that the platform was going to be renamed was been talked about since at least the start of last fall.
