Pinterest is rolling out a brand new policy that will ban climate misinformation, including climate change denial, false claims about solutions people have to climate change misrepresentations of scientific data on natural disasters, and elder extreme weather. An update to Pinterest’s ad guidelines also bans marketing material promoting climate change, misinformation, or conspiracy theories. The policy is built with expert groups including the Climate Disinformation coalition and conscious advertising network.
Pinterest says that it is the first major Internet platform with clear, defined policies regarding false climate change claims. The United Nations panel just released a report saying that the world has just three years to level CO2 emissions if it wants to avoid environmental catastrophes in these, emissions should drop by a quarter by 2030. Pinterest isn’t going for stricter policies based solely on that report, but it also clearly shares the view that a unified public stance based on accurate information is very necessary to limit global warming.
