Instagram will now help you support a noble cause better. The social media network is now testing a new feature that will give you the choice of the backing of a movement when you search for its hashtag. You’ll now be able to see the option to either spread the word of the fundraiser through DMs or start a fundraiser.
The least tests are focused on some hashtags linked to well-known social causes like #BlackLivesMatter, #climatecrisis, and #womensrights. Instagram said that they consulted with a group of organizations like GLAAD, NAACP, and more. The company also said that it would collaborate with others to expand the range of eligible topics.
This step from Instagram’s end is not very surprising as a feature like this would make you feel good and would encourage using hashtags and DMs to keep you on Instagram. Instagram is doing this because the competition is heating up as people are very tempted to leave them for TikTok (Also, Facebook’s popularity is going down) and any extra watch time is good.
