Tagging on Instagram is no longer limited to just other accounts but The company is expanding its product tagging feature so that any user can take specific items within their post. Till now product tagging was only available to businesses and creators, but over the next months, Instagram is going to be allowing all United States-based users to access this feature.
When you tag a product, it just works the same way you would if you were tagging another account, users can just add them to feed posts by tapping specific areas of their image. Products are available for businesses that have a shop on Instagram.
Although creators would use product tags on sponsored content or posts on which they are promoting businesses. Normal people do not have any incentive to use the product tags as they won’t get anything back if one of their followers purchases their post. Instagram also says that this feature will help people support their favorite small businesses.
With all of this happening, Instagram is also experimenting with affiliate shops, allowing a lot of creators out there to earn a commission when their followers make a purchase.
