Sometimes you’re just scrolling through TikTok and you come across some recipe and you wish you could just quickly buy all the necessary ingredients online when you’re interested. Well, you can. Instacart just introduced a new feature they call “Shoppable recipes. This feature will help you snap up ingredients when you see a meal on TikTok. Just tap a button and Insta guard will find the needed in-stock items as well as help you arrange delivery for those products. This will help out as you could just get a dinner idea in the afternoon and have everything you require by the evening without even going to the grocery store.

Support for TikTok recipes It’s rolling out to a lot of creators using the jump feature, Web access will initially launch with Hearst Which will provide shopping buttons on sites like Country Living and Good Housekeeping. More nifty little features will be added later this year.

Although this strategy is not the most common or the normal option that companies go for, Instacart is hoping this added convenience that you will have will persuade you to choose their services over rivals like Uber or other companies. This step will also help get the name out for a lot of people out there as the recipe buttons will also serve as an Instacart ad.