Yahoo has unveiled a significant update to its news app, integrating AI technology acquired from Artifact, a platform developed by Instagram’s co-founders. This enhancement aims to deliver a more personalized and informative news experience to Yahoo News users.

The revamped Yahoo News app, now available on mobile devices with a desktop rollout soon to follow, introduces AI-assisted functionalities. Users can personalize their news feeds by selecting preferred topics and publishers, allowing algorithms to tailor content accordingly. A standout feature includes “Key Takeaways,” offering concise summaries of articles to save time and provide quick insights.

Another notable addition is the capability to flag clickbait headlines. Utilizing AI, Yahoo News will identify and potentially rewrite misleading or overly sensational titles to enhance transparency and user trust. Moreover, users can customize their feeds further by blocking specific keywords or content sources.

Yahoo’s homepage has also been redesigned to prioritize top news, personalized recommendations, and real-time trending topics. The updated interface promises to evolve with new features, predominantly AI-driven, as they are introduced.

This strategic overhaul underscores Yahoo’s commitment to improving user engagement and content relevance amid its vast audience of over 180 million monthly visitors in the US. By leveraging AI-powered technologies, Yahoo aims to set a new standard in delivering credible and user-centric news experiences.

For users in the US, the updated Yahoo News app is now available for download on iOS and Android platforms, promising enhanced functionality and a more tailored news consumption experience.