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Google just acquired an AI company that will now let them compete with TikTok

Google just acquired an AI company that will now let them compete with TikTok

A business that was focused on utilising AI to create avatars for social media users and brands has been quietly bought by Google. TechCrunch claims that the business recently spent roughly $100 million to purchase Alter. About two months ago, the deal was completed without Google making a formal announcement. The search engine behemoth announced the acquisition on Thursday but withheld information on the price. TechCrunch claims that Google purchased Alter to more effectively compete with TikTok.

Initially known as Facemoji, Alter provided a platform for other developers to use in order to integrate avatar creation features into their apps and games. Jonathan Slimak, the chief co-founder and COO of Alter, recently announced on LinkedIn that he was beginning a career “creating Avatars at Google.” It’s unclear how Alter’s people and technology could help Google outperform TikTok. Google’s version of the short-form video format, YouTube Shorts, has already proven to be profitable for the firm. Google revealed in June of this year that the platform had 1.5 billion monthly active users after a global rollout in the summer of 2021.

Google just acquired an AI company that will now let them compete with TikTok

Google just acquired an AI company that will now let them compete with TikTok

A business that was focused on utilising AI to create avatars for social media users and brands has been quietly bought by Google. TechCrunch claims that the business recently spent roughly $100 million to purchase Alter. About two months ago, the deal was completed without Google making a formal announcement. The search engine behemoth announced the acquisition on Thursday but withheld information on the price. TechCrunch claims that Google purchased Alter to more effectively compete with TikTok.

Initially known as Facemoji, Alter provided a platform for other developers to use in order to integrate avatar creation features into their apps and games. Jonathan Slimak, the chief co-founder and COO of Alter, recently announced on LinkedIn that he was beginning a career “creating Avatars at Google.” It’s unclear how Alter’s people and technology could help Google outperform TikTok. Google’s version of the short-form video format, YouTube Shorts, has already proven to be profitable for the firm. Google revealed in June of this year that the platform had 1.5 billion monthly active users after a global rollout in the summer of 2021.