Lyft is revising its monthly subscription plan once more, and this time the price may be simpler to justify. The cost of the Pink membership has been reduced by approximately half to $10 per month or $99 per year. You no longer receive any ride discounts. The advantages that could ultimately save you money are instead the main focus. You now have access to free priority pickups, which Lyft claims save customers an average of $3 to $4 every trip. Along with these benefits, you’ll also get “at least” a 5% discount on Preferred, Lux, and XL rides, three free cancellations each month, a free bike or scooter unlock each month, free Sixt vehicle rental upgrades, and more.

The business still anticipates a higher payment. Three annual bike or scooter guest permits are included with Lyft Pink All Access, which costs $199 per year, in addition to unlimited 45-minute “classic” bike rides, discounted e-bike and scooter unlocks, and unlimited e-bike unlocks. If you frequently commute within the city on two wheels, this could result in a sizable savings.

Regardless of your savings, Lyft claims that drivers continue to receive the same pay. If priority pickups aren’t offered when you book, you’ll also get a discount on rides. But not many places offer bike and scooter bonuses. In a few US cities, such Denver, Los Angeles, and New York City, you’ll need to use them. The motivations behind the Pink revamp are clear-cut. This is Lyft’s response to Uber One, which has a similar $10 monthly premium and emphasises “priority” service. However, while Uber divides its focus between ridesharing and food deliveries, Lyft focuses solely on transportation. Whichever service best meets your preferences, the objective is the same: to win your trust and give the business a consistent boost.