Royal Caribbean, the world’s largest cruise line, has announced that Starlink broadband satellite internet will be installed in its entire fleet. The dishes, which will be put on its Royal Caribbean International, Silversea Cruises, and Celebrity Cruises ships, are intended to “improve the onboard experience for passengers and crews fleetwide.”

Starlink Maritime, a service for boats that SpaceX introduced earlier this year, costs $5,000 per month in addition to a $10,000 hardware investment. In contrast, the gear for the typical residential Starlink setup costs only $599, and the service costs $110 per month for speeds of 50 to 250 Mbps (Starlink also provides a premium service for $500 per month with speeds of up to 500 Mbps). The Maritime service will offer download rates of up to 350 Mbps. According to Royal Caribbean Blog, the firm tested the service earlier this year by selling packages dubbed “Voom Surf” and “Voom Surf & Stream.” That suggests that the service will probably be a paid upgrade, which on cruise ships is typically not inexpensive. The testers reported that they could watch YouTube and Netflix videos “without lag or buffering” and that they observed decent upload and download speeds.

When the service is fully commercialised, however, those speeds could change based on how well-liked it is and how many Starlink dishes Royal Caribbean deploys on each ship. The company’s boats can accommodate anything from a few hundred to close to 7,000 passengers, depending on the line. Staffing, inflation, and other concerns have contributed to the cruise industry’s difficulties since the outbreak. However, considering how notoriously bad internet connectivity is on cruise ships, Royal Caribbean will benefit from using Starlink as a marketing tool. While this is going on, Starlink is actively courting the tourism market by announcing alliances with Hawaiian Airlines and JSC and more recently introducing a Starlink service for RVs and campers.