Nintendo is now setting the table for Splatoon 3 that’s arriving on the 9th of September with a dedicated direct showcase. The live stream will be starting at 9:00 AM Eastern Time on August 10th and will contain around 30 minutes of updates about the game. These streams might be likely to be a deep dive into one of Nintendo’s tent poles, which releases this year, and you might also be able to watch the presentation on the official Nintendo YouTube channel.

Nintendo normally holds dedicated direct events for their core games in the lead-up to their release. It is a really smart way for the company to get more eyes on those titles and give folks who are undecided to buy them some more insight about the game and potentially become consumers. Nintendo will be releasing a Splatoon 3-themed switch all that later this month, with the Pro controller and carrying case featuring designs from the game arriving on September 9th.