Every car which will now be sold in the European Union will have to include anti-speeding technology, known as intelligent speed assistance or ISA. According to a new EU regulation, which is part of the broader general Vehicle Safety Regulation is going to affect today and it says that every new model and type of car introduced to the EU market must include an ISA system. This policy does not apply to any new cars in showrooms today, but by July 2024, every new car sold in the EU must have a built-in anti-speeding technology system.

The European Commission said in a press release, “The rollout of ISA is a huge step forward for road safety and has the potential to dramatically reduce road traffic injuries and fatalities. Car manufacturers now have the opportunity to maximize the potential ISA presents for creating safer roads for all,”
If you are not familiar with ISA, it’s a lot of different systems that detect road speed limits via mounted cameras, GPS data, or both of them, and depending on the specific ISA type or how it’s configured by the driver of this tech provides reminder feedback about the speed limit and automatically adjusts cruise control speeds while also being able to reduce power to the motor by slow speeding vehicles. Currently, many drivers in Europe are already using vehicles ISA-equipped and major automakers like Honda 4, Jeep and Mercedes are also already selling certain models with those systems in the EU. ISA technology still is not perfect, as it occasionally is slow to respond and sets the speed limit at 16 MPH while driving through a quiet English village at some point, according to Autocar. So we hope car companies take the time to manage and make it work more efficiently and perfectly with the mass rollout within the near future.
