The latest Firefox browser released from Mozilla has just gotten a new feature that will help prevent websites like Facebook, HubSpot, Automatics, or other websites from removing strings of characters added to the end of a new URL. That allows these companies to track your clicks and serve targeted ads by tracking your web activity.

If you haven’t already noticed these queries when you click on a link that comes from Facebook or somewhere else; there’s always this little string of characters behind the original URL that allows the website to track where the traffic comes from, and this new update will stop that from happening. There’s this jumble of characters that appear behind the URL, and it’s a query parameter that tells a company if you’ve clicked on a link or not, which helps them profile you for ad targeting. And if you enable this stripping feature in the latest version of Firefox, it will help remove those characters before loading the URL so Facebook won’t ever be able to know where the traffic is coming from or if the link was clicked.
This feature works through a block list in the browser and to enable it you will just have to select The strict option when you click on enhanced tracking protection in the privacy and security settings of the browser.
