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Twitter is now announcing a new shopping feature, late to the game?

Twitter is now announcing a new shopping feature, late to the game?

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Twitter is now announcing a new shopping feature that will help the company ramp up its in-app commerce features the company’s latest experiment is product drops, which will allow users to get notifications ahead of in-demand product launches.

Twitter says that this feature will capitalize on how the companies already used to build hype or limited edition, or particularly in-demand products companies using product drops will be able to tweet links to upcoming launches and users will be able to sign up for in-app notifications to be reminded ahead of the launch of the product.

Currently, this new feature will only be available in the United States to the people using the app in English. The first brands to get their hands on the feature include Dior, Home Depot, and Fossil’s collabs with designer Jeff Staple.

Compared to a lot of other social media platforms, Twitter has been late to bringing an E-commerce feature to their app, as the company has said, they see the area as a significant opportunity. Twitter has also experimented with shopping in live streams and allowing retailers to create in-App Storefronts on their profiles.

Twitter is now announcing a new shopping feature, late to the game?

Twitter is now announcing a new shopping feature, late to the game?

–––––

Twitter is now announcing a new shopping feature that will help the company ramp up its in-app commerce features the company’s latest experiment is product drops, which will allow users to get notifications ahead of in-demand product launches.

Twitter says that this feature will capitalize on how the companies already used to build hype or limited edition, or particularly in-demand products companies using product drops will be able to tweet links to upcoming launches and users will be able to sign up for in-app notifications to be reminded ahead of the launch of the product.

Currently, this new feature will only be available in the United States to the people using the app in English. The first brands to get their hands on the feature include Dior, Home Depot, and Fossil’s collabs with designer Jeff Staple.

Compared to a lot of other social media platforms, Twitter has been late to bringing an E-commerce feature to their app, as the company has said, they see the area as a significant opportunity. Twitter has also experimented with shopping in live streams and allowing retailers to create in-App Storefronts on their profiles.

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