It’s announced a new update to this subscription policy that they have, which will help to make auto-renew seamless while also leading to some big surprises for consumers.Under the old policy, the company would ask users to opt-in before they charged for a subscription that was recently raised in pricing. But now going forward, the company will allow developers to automatically change the prices so long as they meet some conditions, as Apple will notify users of the price increase in advance via email and notifications. But it’s up to them to unsubscribe before they’re charged.
Developers will be able to use the feature if they don’t increase their prices more than once a year. Further, the increase will not exceed $5 and 50% or $50 and 50% of the current subscription pricing. So that means users will automatically get charged $15 for a subscription that was formerly $10.
Apple says that users normally Miss prompts asking them to obtain higher subscription prices, interrupting their service. If so, there are also likely to miss notifications about price increases, since developers can only use that feature if they don’t change prices once a year.
