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Nike has facilities all over the world for product innovations and the aspirations they have beyond footwear. The company has announced that they are opening a new technology center in Atlanta, GA in West Midtown, and will open up in 2023.

This Nike Atlanta Technology Center is going to be focusing on expanding the company’s digital-first supply chain and logistics of operations. While also being home to a New East Coast Cybersecurity Command Center for the company, this center will also be using AI and machine learning to reimagine consumer experiences.
The company says that they chose Atlanta because of the strong connection to the sport as well as the wealth of skilled and diverse tech talent and the city, both in private and public sectors, and all the great universities in the region.
